How is research in PR and Business different?
The PR and Business-related guides below are great resources for research related to public relations, and worth taking some time to explore.
Primary NAICCODE: Public Relations Agencies - 541820
US SIC Codes
Primary SICCODE: Public relations services - 87430000
The most important thing to know before you begin your research is whether your company is publicly held or privately held. This information will inform where you search for information. U.S. law requires pubicly held companies to disclose certain information. Most private companies opt not to disclose this information. Thus, if you are researching a small private company, you may need to rely on local news and information sources.