Case studies are detailed investigations of individuals or groups. Case studies can be qualitative or quantitative in nature and often combine elements of both. In Public Relations, case studies:
Identify the challenge a particular customer faces
Describe the solution provided by the company
Illustrate the measurable results gained from using the service
(Note: Case study archives are now accessed from the bottom of the page.)
Includes original case studies written by students enrolled in an accredited school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations.