Databases for PR Articles, Company Info, and Industry Info
Articles and Databases
Articles can be found in the library's databases. Library databases are searchable, contain citation information (author, title, publisher, abstract, date published, etc) and often contain full-text articles. Databases can be multi-disciplinary covering many subjects or they can be subject-specific focusing on a specific area of study.
- BizMiner Academic This link opens in a new windowNo account required. After clicking log in, academic library access should be detected. Industry financial ratios, local industry market research, competitive market analysis and more by US location.
More information - Business Source Complete This link opens in a new windowIndex, abstracts, and full text covering scholarly business journals on management, economics, finance, accounting, international business etc.
More information - Communication & Mass Media Complete This link opens in a new windowIndex, abstracts, and full text for journals in communication and mass media. Includes or has links to full text
More information - Criminal Justice Abstracts - Full text This link opens in a new windowJournal articles, books, and reports dealing with Criminology and related disciplines.
More information - MasterFILE Premier (popular magazines) This link opens in a new windowIndex, abstracts, and full text covering nearly all subjects including general reference, business, health, and much more. Designed for a general (as opposed to academic) audience.
More information - Mergent First Research This link opens in a new windowIndustry profiles, forecasts, and overviews.
More information
- Note: This link is only accessible with an ONU log-in. You may have to click through 3 screens (continue--continue--submit) before the search screen appears. Search for the Public Relations Services and click on that specific phrase in the results list. The industry profile will contain a wealth of current information related to the PR industry.
- Newspaper Source This link opens in a new windowFull text for regional U.S. newspapers, international newspapers, newswires, and newspaper columns.
More information - Psychology and Behavioral Sciences Collection This link opens in a new windowIndex, abstracts, and full text covering topics such as emotional and behavioral characteristics, psychiatry and psychology, mental processes, anthropology, and observational and experimental methods
More information - PsycINFO This link opens in a new windowJournals, dissertations, and book chapters in psychology.
More information - SearchONU (Classic Interface) This link opens in a new windowSearches ONU's databases, e-journals, e-books, the POLAR catalog, and the OhioLINK catalog.
- SocINDEX with Full Text This link opens in a new windowIndex, abstracts, and full text covering sociology, including social behavior, human tendencies, interaction, relationships, community development, culture and social structure.
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- Yahoo FinanceAt Yahoo Finance, you get free stock quotes, up to date news, portfolio management resources, international market data, message boards, and mortgage rates.
PR Academic and Trade Journals
PR Academic Journals:
- Journal of Public Relations ResearchExamines understanding of why organizations practice public relations as they do & ways to conduct public relations more effectively, as well as providing scholarly criticism, & developing the history, ethics & philosophy of public relations.
- Public Relations JournalThe Public Relations Journal, published quarterly by the Public Relations Society of America (PRSA), is an open-access, peer-reviewed electronic research journal facilitating the transfer of knowledge from the educational community to the professional community.
(Note: An account may need to be created in order to access full-text articles.) - Public Relations QuarterlyArticles, commentary, interviews, profiles, book reviews, news of note and special issues for professionals in public relations. (Only older coverage might be available.)
- Public Relations ReviewThe Public Relations Review is the oldest journal devoted to articles that examine public relations in depth. Most of the articles are based on empirical research undertaken by professionals and academics in the field.
PR Trade Journals:
- PRWeekThe latest news, in-depth analysis, top columnists, and reviews of campaigns - plus the best selection of job opportunities for PR professionals across the US
- Public Relations StrategistPresents fresh perspectives & new ideas related to the strategic importance of effective public relations at the management level. Examines changing concepts & occasionally challenges current wisdom about the practice of public relations.
- Public Relations TacticsNews, trends and how-to information for public relations people.
PR Industry Codes
NAICS Codes
Primary NAICCODE: Public Relations Agencies - 541820
US SIC Codes
Primary SICCODE: Public relations services - 87430000
Company Research: Public or Private?
The most important thing to know before you begin your research is whether your company is publicly held or privately held. This information will inform where you search for information. U.S. law requires pubicly held companies to disclose certain information. Most private companies opt not to disclose this information. Thus, if you are researching a small private company, you may need to rely on local news and information sources.
Finding Full-Text Articles and Off Campus Access
Most databases will have full-text articles available in PDF or HTML formats. If PDF or HTML is unavailable look for the following link:
Click on this link to find your full-text article.
If the above link is not available, request your article through Interlibrary Loan.
When using library resources off campus, the system prompts for your Ohio Northern University username and password
- When prompted for your username, type your ONU username.
- Your password is the same password you use to sign into your ONU email.
Please contact reference@onu.edu with any questions.