LibGuides: PR 3201: Advanced Public Relations Writing: Articles and Databases

Databases for PR Articles, Company Info, and Industry Info

Articles and Databases

Articles can be found in the library's databases. Library databases are searchable, contain citation information (author, title, publisher, abstract, date published, etc) and often contain full-text articles. Databases can be multi-disciplinary covering many subjects or they can be subject-specific focusing on a specific area of study.

Databases -- Alphabetical & Subject Listings

BizMiner Academic

You do not need to create an account. Industry financial ratios, local industry market research, competitive market analysis and more by US location.
Business Source Complete

Scholarly, popular, and trade publications on management, economics, finance, accounting, international business etc. Starting point for most business-related research.
This database and its contents may not be used in combination with an artificial intelligence tool (including to train an algorithm, test, process, analyse, generate output and/or develop any form of artificial intelligence tool). Notwithstanding anything to the contrary, Authorized Users may use, transmit, view, or store the content or outputs from the Database, Services, or econtent in any software tools and/or systems that may have artificial intelligence tools running therein. Please contact the library with questions.
Communication & Mass Media Complete

Articles on communication and mass media.
This database and its contents may not be used in combination with an artificial intelligence tool (including to train an algorithm, test, process, analyse, generate output and/or develop any form of artificial intelligence tool). Notwithstanding anything to the contrary, Authorized Users may use, transmit, view, or store the content or outputs from the Database, Services, or econtent in any software tools and/or systems that may have artificial intelligence tools running therein. Please contact the library with questions.
Criminal Justice Abstracts - Full text

Journal articles, books, and reports dealing with Criminology and related disciplines.
This database and its contents may not be used in combination with an artificial intelligence tool (including to train an algorithm, test, process, analyse, generate output and/or develop any form of artificial intelligence tool). Notwithstanding anything to the contrary, Authorized Users may use, transmit, view, or store the content or outputs from the Database, Services, or econtent in any software tools and/or systems that may have artificial intelligence tools running therein. Please contact the library with questions.
MasterFILE Premier

Index, abstracts, and full text magazine articles covering nearly all subjects including general reference, business, health, and much more. Designed for a general (as opposed to academic) audience.
This database and its contents may not be used in combination with an artificial intelligence tool (including to train an algorithm, test, process, analyse, generate output and/or develop any form of artificial intelligence tool). Notwithstanding anything to the contrary, Authorized Users may use, transmit, view, or store the content or outputs from the Database, Services, or econtent in any software tools and/or systems that may have artificial intelligence tools running therein. Please contact the library with questions.
First Research

Industry profiles, forecasts, and overviews.

Note: This link is only accessible with an ONU log-in. You may have to click through 3 screens (continue--continue--submit) before the search screen appears. Search for the Public Relations Services and click on that specific phrase in the results list. The industry profile will contain a wealth of current information related to the PR industry.

Newspaper Source

Full text for regional U.S. newspapers, international newspapers, newswires, and newspaper columns.
This database and its contents may not be used in combination with an artificial intelligence tool (including to train an algorithm, test, process, analyse, generate output and/or develop any form of artificial intelligence tool). Notwithstanding anything to the contrary, Authorized Users may use, transmit, view, or store the content or outputs from the Database, Services, or econtent in any software tools and/or systems that may have artificial intelligence tools running therein. Please contact the library with questions.
Psychology and Behavioral Sciences Collection

Index, abstracts, and full text covering topics such as emotional and behavioral characteristics, psychiatry and psychology, mental processes, anthropology, and observational and experimental methods.
This database and its contents may not be used in combination with an artificial intelligence tool (including to train an algorithm, test, process, analyse, generate output and/or develop any form of artificial intelligence tool). Notwithstanding anything to the contrary, Authorized Users may use, transmit, view, or store the content or outputs from the Database, Services, or econtent in any software tools and/or systems that may have artificial intelligence tools running therein. Please contact the library with questions.
APA PsycINFO

Journals, dissertations, and book chapters pertaining to the psychological, social, behavioral, and health sciences.
This database and its contents may not be used in combination with an artificial intelligence tool (including to train an algorithm, test, process, analyse, generate output and/or develop any form of artificial intelligence tool). Notwithstanding anything to the contrary, Authorized Users may use, transmit, view, or store the content or outputs from the Database, Services, or econtent in any software tools and/or systems that may have artificial intelligence tools running therein. Please contact the library with questions.
KlondikeSearch
Searches across many different subject areas and disciplines. Using KlondikeSearch, you will find articles, e-books, print books, newspapers and streaming media. To find print books in the ONU Libraries or in OhioLINK, use KlondikeSearch.
SocINDEX with Full Text

Index, abstracts, and full text for articles and other publications in sociology.
This database and its contents may not be used in combination with an artificial intelligence tool (including to train an algorithm, test, process, analyse, generate output and/or develop any form of artificial intelligence tool). Notwithstanding anything to the contrary, Authorized Users may use, transmit, view, or store the content or outputs from the Database, Services, or econtent in any software tools and/or systems that may have artificial intelligence tools running therein. Please contact the library with questions.

Yahoo Finance
At Yahoo Finance, you get free stock quotes, up to date news, portfolio management resources, international market data, message boards, and mortgage rates.

PR Academic and Trade Journals

PR Academic Journals:

Journal of Public Relations Research
Examines understanding of why organizations practice public relations as they do & ways to conduct public relations more effectively, as well as providing scholarly criticism, & developing the history, ethics & philosophy of public relations.
Public Relations Journal
The Public Relations Journal, published quarterly by the Public Relations Society of America (PRSA), is an open-access, peer-reviewed electronic research journal facilitating the transfer of knowledge from the educational community to the professional community.
(Note: An account may need to be created in order to access full-text articles.)
Public Relations Quarterly
Articles, commentary, interviews, profiles, book reviews, news of note and special issues for professionals in public relations. (Only older coverage might be available.)
Public Relations Review
The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth. Most of the articles are based on empirical research undertaken by professionals and academics in the field.

PR Trade Journals:

PRWeek
The latest news, in-depth analysis, top columnists, and reviews of campaigns - plus the best selection of job opportunities for PR professionals across the US
Public Relations Strategist
Presents fresh perspectives & new ideas related to the strategic importance of effective public relations at the management level. Examines changing concepts & occasionally challenges current wisdom about the practice of public relations.
Public Relations Tactics
News, trends and how-to information for public relations people.

PR Industry Codes

NAICS Codes
Primary NAICCODE: Public Relations Agencies - 541820

US SIC Codes
Primary SICCODE: Public relations services - 87430000

Company Research: Public or Private?

The most important thing to know before you begin your research is whether your company is publicly held or privately held. This information will inform where you search for information. U.S. law requires pubicly held companies to disclose certain information. Most private companies opt not to disclose this information. Thus, if you are researching a small private company, you may need to rely on local news and information sources.