PR 3201: Advanced Public Relations Writing

This article, published in 2016 on the Institute for Public Relations' website, includes a fairly comprehensive list of PR theories. It prefaces the list by saying:
"...If, as Lewin famously remarked: ‘nothing is as practical as a good theory’, than which 'good theories' should aspiring public relations professionals know? What theories could public relations educators consider including in their teaching programmes? Public relations educators and practitioners have grappled with this question in the past and gathered together a list of theories..."

Theory resources for students based on the text, A First Look at Communication Theory. Chapter outlines, self-help quizzes, etc.

Overview of different theories related to communication, provided by the University of Twente. Several theories are grouped in "theory clusters" for easier identification.

A website all about theories for communication. This is a list of the theories addressed by the website.

The nonprofit Center for Media and Democracy strengthens participatory democracy by investigating and exposing public relations spin and propaganda, and by promoting media literacy and citizen journalism, media 'of, by and for the people.

The Holmes Report is the PR industry's leading source of news, trends, events, and career information for public relations professionals.

"the Institute for Public Relations (IPR) is an independent non-profit organization foudned in 1956, whose mission is to educate and inform PR practitioners, educators, researchers, and clients. It's free website... contains information centered on research, education and education-industry affairs."
Choice, March 2001, page 1338.

This is the place to go to learn about how ideas are developed for industry, education, and government, and how they have been applied to successful public relations programs since the PR industry was born.

The [Free Management] Library provides free, easy-to-access, online articles to develop yourself, other individuals, groups and organizations (whether the organization is for-profit or nonprofit). Over the past 15 years, the Library has grown to be one of the world's largest well-organized collections of these types of articles and resources.

Supported by SourceWatch, this site offers an extensive list of public relations firms and their websites.

Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.

The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals. We advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.

An independent non-profit making organization which monitors the role of public relations and spin in contemporary society.