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You can search by keywords and subject heading in Heterick Memorial Library's catalog. Keyword searching is better for broad searching and for when you are beginning your research. Subject searching is better for narrower searches.
POLAR - Library Online Catalog
General PR Books
Are You In? INCPrint book
Brilliant PR: Create a PR Sensation, Whatever Your Budget, Whatever Your BusinessISBN: 9780273746584Print book
Cases in Public Relations Management: the Rise of Social Media and ActivismISBN: 0415517710Print book
Mixed Media: Moral Distinctions in Advertising, Public Relations, and JournalismISBN: 9780805863215Print book
PRNews PR Measurement GuidebookPrint book
The Public Relations Strategic Toolkit: an Essential Guide to Successful Public Relations PracticeISBN: 9780415676489Print book
Putting the Public Back in PR: How Social Media is Reinventing the Aging Business of PRISBN: 0137150695Print book
Social Media and Public Relations: Eight New Practices for the PR ProfessionalISBN: 9780132983211Print book
