Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

PHPR: Pharmacy Administration

What is a SWOT analysis?

image depicting SWOT analysis

"SWOT en" by Xhienne - SWOT pt.svg. Licensed under CC BY-SA 2.5 via Commons.

"Acronym for strengths, weaknesses, opportunities, and threats. When planning to market of a new product a company needs to embark on a SWOT analysis to assess its strengths and weaknesses (internally) and the opportunities and threats facing it (externally). Internal strengths could be a good distribution system and adequate cash flow. Weaknesses might be identified as an already extended product line or poor servicing facilities. Opportunities could be consumer demand for a particular product or the vulnerability of a competitor, while threats might be forthcoming government legislation or diversification by a competitor."

"SWOT." A Dictionary of Business and Management. Ed. Law, Jonathan. : Oxford University Press, 2009. Oxford Reference. 2009. Date Accessed 27 Aug. 2013