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PHPR: Pharmacy Administration

Industry Research

One way to determine if a new service is marketable, is to research an industry as a whole.  This page will introduce you to resources that will assist with industry research.  

  1. Identify the SIC or NAICS codes for your industry.  
  2. Search for industry profiles in Business Source Complete with NAICS/SIC codes or by keyword
    • Restrict the source type to industry profile
  3. Look for industry websites
  4. If the industry is regulated, identify the regulatory body and look for information that they may have published
  5. Gather statistics from government agencies, trade associations, etc.
  6. Search for articles in newspapers, magazines, and trade publications                                                                                                                                    


The North American Industry Classification System (NAICS) is used by Federal statistical agencies to classify businesses based on their primary activity in order to collect, analyze, and publish statistical data relevant to the U.S. economy. It was adopted in 1997 to replace the Standard Industrial Classification (SIC) system to improve comparability in business statistics. NAICS continues to be revised in order to reflect changes in industry, with a new update scheduled for 2017.

Understanding NAICS and SIC codes 

Identifying NAICS and SIC codes


BizMiner Tutorials

Industry Statistics

Number of companies