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BIZ 2021: Microeconomic Foundations for Business Planning

Industry Research

  1. Identify the SIC or NAICS codes
  2. Search for industry profiles in Mergent First Research with NAICS/SIC codes or by keyword
    • Search for analysis in Mergent Online by industry category
  3. Search for industry profiles in Business Source Complete with NAICS/SIC codes or by keyword
    • Restrict the source type to industry profile 
  4. Search for industry report in D&B Hoovers with NAICS code or keyword.
  5. Look for industry websites
  6. If the industry is regulated, identify the regulatory body and look for information that they may have published
  7. Gather statistics from government agencies, trade associations, etc.
  8. Search for articles in newspapers, magazines, and trade publications                                                                                                                                    

Additional resources:


The North American Industry Classification System (NAICS) is used by Federal statistical agencies to classify businesses based on their primary activity in order to collect, analyze, and publish statistical data relevant to the U.S. economy. It was adopted in 1997 to replace the Standard Industrial Classification (SIC) system to improve comparability in business statistics. NAICS continues to be revised in order to reflect changes in industry, with a new update scheduled for 2017.

Understanding NAICS and SIC codes 

Identifying NAICS and SIC codes

Other National Classification Systems


BizMiner is an excellent resource for looking at local, statewide, and national markets, as well as industry reports.

BizMiner Tutorials

Industry Research Reports

Try these links to see if any reports are available on your industry.


Industry Statistics