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Marketing Plan - Library

Marketing to Faculty - Needs to Meet

Needs of the population we can fulfill:

Provide research instruction for classes that have a research component such as a paper or project.
Provide supplementary materials to assist students in the research process.
Provide research support and resources for faculty research.

Liaison Program

Mission/Vision: Provide a connection between each department and a specific librarian.

Desired Goals/Outcomes:

Faculty will be aware of the research resources available for their research and for their students' research.
Faculty will be aware of and utilize the information literacy services that the librarians provide.
Faculty will be aware that they can request new materials print or electronic be added to the library's collection in support of student research.

Goal	Promotion techniques to reach goal	Person or persons responsible	Assessment/Was goal reached
Faculty will be aware of the research resources available for their research and for their students' research.	Email Personal contact with the departmental liaison. Visits to departmental meetings. Libguide Monthly newsletter	Liaison librarians and Kathleen	Usage of resources Periodic liaison survey?
Faculty will be aware of and utilize the information literacy services that the librarians provide.	Email Personal contact/meeting with the departmental liaison. Visits to departmental meetings. Big fall and spring meetings for all liaisons in all departments. New faculty orientation Libguide	Librarians	Number of info lit sessions Periodic liaison survey?
Faculty will be aware that they can request new materials print or electronic be added to the library's collection in support of student research.	Email Visits to the department Libguide	Librarians	Periodic liaison survey?