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Marketing Plan - Library

Marketing to Students - Needs to Meet

Needs of the population that we can fulfill: 

  1. Assist and teach students how to find quality research resources.
  2. Provide support for research activities by providing individual teaching/coaching/tutoring about how to do research.  
  3. Provide research resources to students that support university curricula and student research.  
  4. Provide an inviting space for all kinds of study: group study, individual study that meets the needs of all students for their different study needs.  

 

Personal Librarian Program

Mission/Vision: Provide first year students with a personal librarian who will teach students about the library and its resources and also be a point of first contact in the library for these students.  

Desired Goals/Outcomes: 

  • First year students will know who to contact if they need assistance with research.  
  • First year students will gain some basic knowledge about the library.  
  • First year students will gain some understanding of the resources and services available to them in the library.  
Goal Promotion techniques to reach goal Person or persons responsible Assessment/was goal reached
First year students will know who to contact if they need assistance with research
  • Periodic personal emails from their Personal Librarian
  • Brochure in first year orientation packet
  • Personal Librarian website
  • Emails to faculty about the program who interact with first year students through first year experience classes
 Librarians

Survey to first year students in the spring?

Clicks on the Personal Librarian website?
First year students will gain some basic knowledge about the library.
  • Periodic personal emails
  • Short video or tutorial about basic features of the library???
 Librarians Survey to first year students in the spring?  
First year students will gain some understanding of the resources available to them in the library
  • Periodic emails 
  • Writing Seminar and TREX courses
 Librarians Tie into info lit assessments?  

 

Marketing Committee Events

Mission/Vision: Host events that will attract students to the library and foster student engagement.  

Desired Goals/Outcomes:

  • Attract students to the library who do not usually use the library and foster student engagement by hosting a variety of events targeted towards students.  
  • Make students aware of some of the library's resources through a variety of displays related to holidays or campus events.  
Goal Promotion techniques to reach goal Person or persons responsible Assessment/was goal reached

Attract students to the library who do not usually use the library and foster student engagement by hosting a variety of events targeted towards students.  
  • Advertise events around campus.
  • Utilize various outlets : email, Twitter, Instagram, student workers?  
 Student Marketing Committee ?Number of attendees, Food eaten???

Make students aware of some of the library's resources through a variety of displays related to holidays or campus events.  
  • Create displays in the library's display cases.  
 Display Committee  

 

Stress Relief Finals Events

Mission/Vision:  Provide students with activities to relieve stress during finals week.  

Desired Goals/Outcomes: 

  • Students will relax and have some stress relief from studying.  
  • Attract students to the library who do not usually come to the library.  
Goal Promotion techniques to reach goal Person or persons responsible Assessment/was goal reached
Provide students with activities to relieve stress during finals week.  
  • Email
  • Social media
  • Paper signs around campus
 Student Marketing Committee ?

 

Personal Reference Assistance

Mission/Vision: Provide students from all four undergraduate college with research assistance which can include but is not limited to: topic development, locating resources, refining/narrowing/broadening a topic, citation assistance, etc.  

Desired Goals/Outcomes:  

  • Students will be aware of and utilize the personal research assistance services offered at the library.  
Goal Promotion techniques to reach goal Person/persons responsible Assessment/was goal met
  • Students will be aware of and utilize the personal research assistance services offered at the library.  
  • email
  • Twitter
  • webpage
  • Promotion through classes like TREX, orientation, etc.  
 Librarians

Keep count of reference questions - potential increase?

Student survey?   

 

Ideas

Ideas from May 2022 meeting:

  • Students seem to have gotten out of the habit of coming to the library to study, per the numbers. Spring was very quiet for finals week.

  • Could start the frequent visitor pass up again to encourage visits.

  • Personal Librarian emails: include pictures of student workers in their favorite spots to study in the library.

  • Students are still requesting additional white boards.

  • Personal librarian section: several parts to update. Added TikTok videos.

  • How to print: pantomime slides for the tv over the printers. 

  • Events: suggestions for better things to track, or ways to track it? Right now, one of the main things is whether or not the snacks were eaten. Should we advertise things around campus with paper signage? Try to use the various social media outfits better. 

  • Inauguration event for the new ONU president

  • Create a website to list the displays. IG has a linktree that could go to the display page. Use the carousel to advertise the monthly displays; have it link to the website. 

  • SPC did a finals week thing in the library for the fall semester, but it was outside for the spring semester.

  • Various crafts as a destresser? (take and make)

  • Promotion of personal reference assistance?